Essential of Negotiation Chapter12. Mindmap and Summary

Chapter 12. Best Practices in Negotiations.

According to this chapter. First we will understand the goals and interests, as well as those of the other party. The second practice is diagnosing the fundamental structure of the negotiation. The third practice is identifying and working the best alternative to a negotiated agreement. The forth practice is “be willing to walk away”. The fifth practice is to master the key paradoxes of negotiation, such as: claiming value versus creating value, and sticking by your principles versus being resilient to the flow. The sixth practice is to remember the intangibles. The seventh practice is to actively manage coalitions through communication, to ensure that the power of the coalition is aligned with their goals. The eighth practice is to savor and protect your reputation. The ninth practice is to remember that rationality and fairness are relative because people tend to view the world in a self-serving manner. The tenth, and final, practice is to continue to learn from your experience.